Privacy policy

Last updated: 16 July 2026

This Privacy Policy explains how BAYNAL LIMITED, trading as DentPDR ("DentPDR", "we", "us" or "our"), collects, uses, shares and protects personal information when you visit, use or make a purchase from www.dentpdr.com, communicate with us, or otherwise interact with our services.

For data-protection purposes, BAYNAL LIMITED is the controller of the personal information described in this policy unless another controller is identified.

1. Who we are

BAYNAL LIMITED
Trading name: DentPDR
Company number: 16981790
Registered in England and Wales
Registered office: Suite 10427, 5 Brayford Square, London, United Kingdom, E1 0SG
Email: support@dentpdr.com
Phone: +44 7345 162183

2. Personal information we collect

Depending on how you interact with us, we may collect:

• Identity and contact information: name, company name, billing and delivery address, email address, telephone number and account details;
• Order information: products, variants, quantities, prices, currency, discounts, order notes, shipping method, customs information, transaction identifiers, returns, refunds and support history;
• Payment information: payment status, payment method and limited transaction information supplied by our payment providers. We do not normally receive or store complete payment-card details;
• Account information: login credentials in protected form, saved addresses, wishlist, cart and account preferences;
• Device and usage information: IP address, browser, device, operating system, language, approximate location, pages viewed, searches, referring URLs, interactions, timestamps and diagnostic logs;
• Marketing and consent information: newsletter subscription, advertising and cookie preferences, campaign source and communications history;
• Customer-service information: messages, photographs, videos, call details and information supplied in relation to compatibility, delivery, warranty, return or complaint requests;
• Review and community information: review text, rating, display name, images or videos that you choose to submit; and
• Business-customer information: job title, business name, tax or customs details and professional purchasing requirements where relevant.

3. How we collect information

We collect personal information:

• Directly from you when you order, create an account, contact us, submit a review, request a return or subscribe to marketing;
• Automatically through cookies, pixels, tags, local storage, server logs and similar technologies;
• From service providers involved in payments, fraud prevention, fulfilment, delivery, analytics, advertising, reviews and customer support; and
• From publicly available or lawfully supplied sources where necessary to prevent fraud, verify a business customer, protect legal rights or comply with law.

4. How we use personal information

We may use personal information to:

• Provide the Site and customer accounts;
• Process payments, orders, shipping, customs, returns, refunds and warranties;
• Communicate about orders, products, compatibility, service issues and support requests;
• Detect and prevent fraud, abuse, security incidents and unlawful activity;
• Maintain, troubleshoot, measure and improve the Site, products and customer experience;
• Understand demand, attribution and advertising performance;
• Provide personalised content or advertising where permitted and consented to;
• Send marketing communications where you have consented or where otherwise permitted by law;
• Publish and administer customer reviews with the permissions and settings you select;
• Comply with accounting, tax, customs, sanctions, product-safety and other legal obligations;
• Establish, exercise or defend legal claims; and
• Enforce our terms and protect customers, our business and third parties.

5. Legal bases for processing

Where UK or EEA data-protection law applies, we rely on one or more of the following legal bases:

• Contract: processing necessary to take steps at your request or perform our contract with you, including orders, payment, delivery and support;
• Legal obligation: processing necessary for tax, accounting, customs, consumer-protection, product-safety, sanctions and law-enforcement requirements;
• Legitimate interests: operating and improving the business, preventing fraud, securing the Site, understanding performance, managing claims and providing relevant non-intrusive communications, balanced against your rights;
• Consent: non-essential cookies, certain advertising, optional profiling and marketing where consent is required; and
• Vital interests or public task: only where the law permits and the circumstances require it.

You may withdraw consent at any time. Withdrawal does not affect processing already carried out lawfully.

6. Cookies and similar technologies

We use essential technologies required for checkout, security, account access, cart operation, language and market settings. With your consent where required, we may also use analytics, preference and advertising technologies.

You can use our cookie-consent controls to accept, reject or change non-essential cookie choices. Browser controls may also block or delete cookies, but some Site functions may then stop working correctly.

Advertising and analytics partners may receive identifiers and Site activity only as permitted by your consent choices and applicable law. Consent signals may include settings relating to advertising storage, analytics storage, advertising user data and advertising personalisation.

Category	Purpose and typical providers	Typical duration
Essential	Checkout, cart, account, fraud prevention, security, language and market operation; DentPDR and Shopify	Session to 2 years, depending on function
Preferences	Language, market, currency and optional interface preferences; DentPDR and Shopify	Session to 1 year
Analytics	Site measurement, diagnostics and attribution; Shopify and Google services where enabled	Session to 2 years
Advertising	Campaign measurement, frequency control, remarketing and personalisation; Google and Meta services where enabled	Session to 2 years
Reviews and communications	Review display, support, email and messaging features; review and communications providers where enabled	Session to 1 year, with submitted content retained as described below

The exact technologies available can change when Site features change. The cookie banner and consent-preference interface provide the current controls. Non-essential analytics and advertising technologies are used only after consent where consent is legally required.

7. Marketing communications

You can unsubscribe from marketing email by using the unsubscribe link in a message or by contacting us. Service communications about an order, safety issue, legal update or account are not marketing and may continue where necessary.

8. How we share personal information

We may share personal information with:

• Commerce and hosting providers, including Shopify and its affiliates;
• Payment providers, banks, fraud-screening providers and payment networks;
• Fulfilment and logistics providers, including ShipEntegra, customs intermediaries and carriers selected for the order;
• Analytics and advertising providers, including Google and Meta services, where enabled and permitted;
• Review, communication and support providers, including customer-review, email, messaging and WhatsApp-related services where used;
• Professional advisers, including lawyers, accountants, insurers and auditors;
• Authorities and other parties where required by law, customs, court order, sanctions, product-safety obligations or the protection of legal rights; and
• A buyer, investor or successor in connection with a genuine corporate transaction, subject to appropriate confidentiality and legal safeguards.

We do not sell personal information for money. Some privacy laws may define certain advertising disclosures as a "sale", "sharing" or targeted advertising. Where those laws apply, you may use our cookie controls or contact us to exercise an applicable opt-out right.

9. Shopify

Our store is hosted by Shopify. Shopify processes personal information to provide the commerce platform and may act as our processor or as an independent controller for certain activities. More information is available in Shopify's Privacy Policy for Customers.

10. International transfers

We operate internationally and use providers located in several countries. Personal information may therefore be processed outside your country, including in the United Kingdom, Turkey, the European Economic Area, Canada and the United States.

Where required, we use recognised transfer safeguards such as adequacy regulations, standard contractual clauses, the UK International Data Transfer Addendum or another lawful transfer mechanism.

EEA privacy requests can be sent directly to BAYNAL LIMITED at support@dentpdr.com. Based on the current nature and scale of our processing, BAYNAL LIMITED does not maintain a separate EEA privacy representative. We will reassess this position if our EEA processing materially changes.

11. Data retention

We retain personal information only for as long as reasonably necessary. Our normal retention periods are:

• Orders, invoices, payments, tax and customs records: 6 years after the end of the relevant financial year, or longer where law or an active dispute requires;
• Returns, warranty and customer-support records: 3 years after the matter is closed, or longer where needed for a legal claim, product-safety issue or statutory guarantee;
• Customer accounts: while the account remains open and normally for up to 3 years after closure, except for transaction records retained separately;
• Marketing subscriptions: until consent is withdrawn or after 24 months of inactivity, with suppression information retained as needed to honour an opt-out;
• Consent and privacy-request records: normally 6 years from the relevant record so that we can demonstrate compliance;
• Security and technical logs: normally up to 12 months unless a security incident requires longer retention;
• Customer reviews and submitted media: while published or until removal is appropriate under our review terms, privacy law or a valid request; and
• Backups: for the applicable backup cycle, normally no more than 90 additional days after deletion from the live system.

We may retain a record for a longer or shorter period where required by law, necessary for product safety, or proportionate to an actual or anticipated legal claim.

12. Security

We use reasonable administrative, technical and organisational safeguards designed to protect personal information. No internet transmission or storage system is completely secure, and we cannot guarantee absolute security. You are responsible for protecting your account credentials and notifying us of suspected unauthorised use.

13. UK and EEA privacy rights

Where UK GDPR or EEA GDPR applies, you may have rights to:

• Request access to personal information;
• Request correction of inaccurate information;
• Request deletion;
• Request restriction of processing;
• Object to processing based on legitimate interests or direct marketing;
• Request portability of information you provided;
• Withdraw consent; and
• Complain to a data-protection authority.

14. United States and other regional privacy rights

Residents of certain United States states and other jurisdictions may have additional rights to access, correct or delete information, obtain a portable copy, opt out of targeted advertising or certain definitions of sale or sharing, use an authorised agent, or appeal a decision. These rights apply only where the relevant law covers our activities.

We may need to verify your identity before completing a request. Where an authorised agent is permitted, we may require proof of authority and identity.

To exercise a right, email support@dentpdr.com. We will not discriminate against you for exercising a privacy right.

15. Complaints

Please contact us first so that we can try to resolve your concern. You may also complain to the UK Information Commissioner's Office at ico.org.uk/make-a-complaint, or to the competent authority in your country.

16. Children

The Site is not directed to children under 16, and we do not knowingly collect personal information from children under 16. If you believe a child has provided information unlawfully, contact us so that we can investigate and delete it where appropriate.

17. Third-party links

The Site may link to third-party websites or services. Their privacy practices are governed by their own notices. We are not responsible for a third party's privacy or security practices.

18. Changes to this policy

We may update this policy to reflect changes to our services, providers or legal obligations. The current version will be posted on this page with an updated date. Where required, we will provide additional notice or request renewed consent.

19. Contact

BAYNAL LIMITED, trading as DentPDR
Company number: 16981790
Registered office: Suite 10427, 5 Brayford Square, London, United Kingdom, E1 0SG
Email: support@dentpdr.com
Phone: +44 7345 162183